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The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s

Piercy, N and Alexander, N S (1996) The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. In: Retail Marketing. Routledge, London and New York, pp. 43-63. ISBN 9780714641751

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Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 47495
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:17
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:53
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/47495

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