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International retail brand origin recognition

Moore, M and Doherty, A M and Alexander, N S and Carpenter, J (2010) International retail brand origin recognition. In: 6th Thought Leaders International Conference on Brand Management (Lugano) - 2010. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Departments: Lancaster University Management School > Marketing
ID Code: 47480
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:17
Refereed?: No
Published?: Published
Last Modified: 04 Nov 2015 06:01
Identification Number:

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