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The management of customer portfolios: the paradoxes of extensive and intensive prescriptions

Vanharanta, M and Easton, G (2007) The management of customer portfolios: the paradoxes of extensive and intensive prescriptions. In: Industrial Marketing and Purchasing Group Conference (Manchester) - 2007. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 47314
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:15
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:49
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/47314

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