Lancaster EPrints

Conceptualizing and examining how extremity of claims work in the context of advertising visuals

Gkiouzepas, L and Hogg, M K (2010) Conceptualizing and examining how extremity of claims work in the context of advertising visuals. In: American Advertising Association (Minneapolis) - 2010. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 47304
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:14
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:49
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/47304

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