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Customer behaviour influence on brand valuation: a cultural aspect

Jucaityte, I and Matulioniene, L and Salciuviene, L (2007) Customer behaviour influence on brand valuation: a cultural aspect. In: Perspectives on Organizational Behaviour and Organizational Culture. unknown, N/A, pp. 117-133.

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 47112
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:12
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:45
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/47112

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