Lancaster EPrints

Customer behaviour influence on brand valuation: a cultural aspect

Jucaityte, I and Matulioniene, L and Salciuviene, L (2007) Customer behaviour influence on brand valuation: a cultural aspect. In: The 3rd International Conference on Business, Management and Economics (ICBME) (Ismir) - 2007. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 47106
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:11
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:45
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/47106

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