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Customer enquiry management and product customization: An empirical multi-case study analysis in the European capital goods sector

Zorzini, M and Hendry, L and Stevenson, M (2007) Customer enquiry management and product customization: An empirical multi-case study analysis in the European capital goods sector. In: 14th European Operations Management Association (EurOMA) Conference (Ankara) - 2007. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Management Science
ID Code: 47045
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:10
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:44
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/47045

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