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Towards an understanding of shopper ambivalence in changing retail environments: investigating and conceptualizing approach-avoidance conflicts in consumer behaviour

Penz, E and Hogg, M K (2007) Towards an understanding of shopper ambivalence in changing retail environments: investigating and conceptualizing approach-avoidance conflicts in consumer behaviour. In: 36th European Marketing Academy (EMAC) Conference (Reykjavik) - 2007. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 47007
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:10
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:43
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/47007

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