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Consumers and their negative selves: from 'so not me' to 'just not me'

Banister, E N and Hogg, M K (2001) Consumers and their negative selves: from 'so not me' to 'just not me'. In: Fashion Marketing:Contemporary Issues (1st Edition). Butterworth-Heinemann, Oxford, pp. 190-202. ISBN 0750652438

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 46851
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:07
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:40
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46851

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