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Consumers and their negative selves: from 'so not me'… to 'just not me'

Banister, E N and Hogg, M K (2006) Consumers and their negative selves: from 'so not me'… to 'just not me'. In: Fashion Marketing: Contemporary Issues (2nd Edition) :. Butterworth-Heinemann, Oxford, pp. 217-229. ISBN 0750668970

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Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 46810
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:07
Refereed?: No
Published?: Published
Last Modified: 08 Sep 2017 01:01
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46810

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