McEachern, M and Schroder, M J A (2003) Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment. In: European Marketing Academy Conference (Glasgow) - 2003. unknown, N/A.Full text not available from this repository.
|Item Type:||Contribution in Book/Report/Proceedings|
|Departments:||Lancaster University Management School > Marketing|
|Deposited On:||11 Jul 2011 21:05|
|Last Modified:||04 Nov 2015 05:51|
Actions (login required)