Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment

McEachern, M and Schroder, M J A (2003) Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment. In: European Marketing Academy Conference (Glasgow) - 2003. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? DISCIPLINE-BASED RESEARCH ??
ID Code:
46716
Deposited By:
Deposited On:
11 Jul 2011 20:05
Refereed?:
Yes
Published?:
Published
Last Modified:
21 Nov 2022 14:05