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Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment

McEachern, M and Schroder, M J A (2003) Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment. In: European Marketing Academy Conference (Glasgow) - 2003. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 46716
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:05
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:37
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46716

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