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The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach

McEachern, M and Whitelock, J M and Warnaby, G (2005) The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach. In: European Marketing Academy (EMAC) (Milan, Italy) - 2005. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 46714
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:05
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:37
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46714

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