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Predicting customer online shopping adoption - an evaluation of data mining and market modelling approaches

Crone, S and Soopramanien, D G R (2005) Predicting customer online shopping adoption - an evaluation of data mining and market modelling approaches. In: Proceedings of The 2005 International Conference on Data Mining, DMIN 2005, Las Vegas, Nevada, USA. CSREA Press, Athens, pp. 47-58. ISBN 1-932415-79-3

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Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Management Science
ID Code: 46669
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:04
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:36
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46669

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