Stories: how they are used and produced in market(ing) research

Hopkinson, G C and Hogg, M K (2006) Stories: how they are used and produced in market(ing) research. In: Handbook Of Qualitative Research Methods In Marketing. Edward Elgar, Cheltenham, pp. 156-174. ISBN 1845421000

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Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? DISCIPLINE-BASED RESEARCH ??
ID Code:
46665
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Deposited On:
11 Jul 2011 20:04
Refereed?:
No
Published?:
Published
Last Modified:
18 Sep 2023 02:26