Lancaster EPrints

Identifying segments in consumer markets: variable selection and data interpretation

Tonks, D G (2004) Identifying segments in consumer markets: variable selection and data interpretation. In: Proceedings of SIG Market Segmentation Research Seminar, Warwick Business School, 29th June 2004. Thexis, St Gallen. ISBN 3-908545-96-X

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 46602
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:03
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:35
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46602

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