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The effect of new organisational forms on market orientation: maximising customer value services

Mason, K (1999) The effect of new organisational forms on market orientation: maximising customer value services. In: Complexity and Management: A Collection of Essays - Proceedings of the Summer School on Managerial Complexity, Granada, Spain, 11-25 July 1998. unknown, N/A, pp. 74-96. ISBN 981-02-3714-6

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 46597
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:03
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:35
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46597

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