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Market orientation and vertical de-integration - the implications of network partnerships

Mason, K and Doyle, J (1998) Market orientation and vertical de-integration - the implications of network partnerships. In: Academy of Marketing Annual Conference (Sheffield University) - 1998. unknown, N/A, pp. 632-633.

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 46596
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:03
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:35
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46596

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