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Exploring the gap between expectations of Relationship Marketing and the reality of e-CRM

Lockett, N J and Doherty, N (2005) Exploring the gap between expectations of Relationship Marketing and the reality of e-CRM. In: Institute for Small Business and Entrepreneurship 28th National Conference (Blackpool, UK) - 2005. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Management Science
ID Code: 46570
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:03
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:34
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46570

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