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Market orientation and vertical de-integration: adding value through relationships

Mason, K and Doyle, P (2000) Market orientation and vertical de-integration: adding value through relationships. In: Annual Conference of the Academy of Marketing - 2000. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 46505
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:02
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:33
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46505

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