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'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation

Piacentini, M G and Cristovan, E and Shaw, S (1998) 'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation. In: Academy of Marketing Annual Conference (University of Stirling ) - 1998. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 46441
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:01
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:31
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46441

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