Hibbert, S A and McDermott, L and Piacentini, M G and Scott, G and O'Donohue, S (2002) The interpretation of financial services advertising and positioning by low income consumers. In: Proceedings of the 3rd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2002. unknown, N/A.Full text not available from this repository.
|Item Type:||Contribution in Book/Report/Proceedings|
|Departments:||Lancaster University Management School > Marketing|
|Deposited On:||11 Jul 2011 21:01|
|Last Modified:||11 Jan 2017 00:06|
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