Lancaster EPrints

The interpretation of financial services advertising and positioning by low income consumers

Hibbert, S A and McDermott, L and Piacentini, M G and Scott, G and O'Donohue, S (2002) The interpretation of financial services advertising and positioning by low income consumers. In: Proceedings of the 3rd Customer Research Academy Workshop Series CRAWS (UMIST, Manchester) - 2002. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 46438
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 21:01
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:31
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46438

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