Lancaster EPrints

Perceived risk - issues of definition and measurement for consumer research

Mitchell, V W and Hogg, M K (1998) Perceived risk - issues of definition and measurement for consumer research. In: Advances in Consumer Research XXV, Association for Consumer Research, Provo, Utah - 1998. unknown, N/A, p. 79.

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 46290
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:59
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:28
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46290

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