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Halfords motor oils: packaging in own brand success

Kirkup, M H (2002) Halfords motor oils: packaging in own brand success. In: Marketing Communications: Contexts, Strategies and Applications. Financial Times Prentice Hall, pp. 728-729. ISBN 0-273-65500-0

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Item Type: Contribution in Book/Report/Proceedings
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 46283
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:59
Refereed?: No
Published?: Published
Last Modified: 10 Apr 2014 00:26
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46283

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