Kirkup, M H (2002) Halfords motor oils: packaging in own brand success. In: Marketing Communications: Contexts, Strategies and Applications. Financial Times Prentice Hall, pp. 728-729. ISBN 0-273-65500-0
Full text not available from this repository.| Item Type: | Contribution in Book/Report/Proceedings |
|---|---|
| Subjects: | UNSPECIFIED |
| Departments: | Lancaster University Management School > Marketing |
| ID Code: | 46283 |
| Deposited By: | ep_importer_pure |
| Deposited On: | 11 Jul 2011 20:59 |
| Refereed?: | No |
| Published?: | Published |
| Last Modified: | 26 Jul 2012 22:28 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/46283 |
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