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Research methods in industrial marketing studies

Dubois, A and Araujo, L M (2004) Research methods in industrial marketing studies. In: Rethinking Marketing: Developing a New Understanding of Markets. John Wiley and Sons Ltd, Chichester, pp. 207-228. ISBN 0-470-02147-0

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Item Type: Contribution in Book/Report/Proceedings
Uncontrolled Keywords: research methods
Subjects: H Social Sciences > HF Commerce
Departments: Lancaster University Management School > Marketing
ID Code: 46271
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:58
Refereed?: No
Published?: Published
Last Modified: 10 Apr 2014 00:26
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46271

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