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Consumers' investment of products and brands with negative symbolic meanings: the implications for marketing managers

Hogg, M K and Banister, E N (2003) Consumers' investment of products and brands with negative symbolic meanings: the implications for marketing managers. In: Academy of Marketing Science 9th Biennial World Marketing Congress (Malta) - 1999. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 46219
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:57
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:27
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46219

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