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Processing and perceptions of product placements: do men and women watch the same movie?

Auty, S G and Lemmon, R (2003) Processing and perceptions of product placements: do men and women watch the same movie? In: Conference of the American Academy of Advertising ( ) - 2003. unknown, N/A, pp. 9-15.

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 46218
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:57
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:27
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46218

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