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The delicious paradox: preconscious processing of product placements by children

Auty, S G and Lewis, C (2004) The delicious paradox: preconscious processing of product placements by children. In: The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. Lawrence Erlbaum Associates, New Jersey, pp. 177-133. ISBN 0-8058-4641-7

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 46137
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:56
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:25
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46137

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