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Exploring the principles of market segmentation

Tonks, D G (1998) Exploring the principles of market segmentation. In: The CIM Handbook of Strategic Marketing. Butterworth-Heinemann, Oxford, pp. 103-120. ISBN 0750626135

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Item Type: Contribution in Book/Report/Proceedings
Departments: Lancaster University Management School > Marketing
ID Code: 46048
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:55
Refereed?: No
Published?: Published
Last Modified: 06 Apr 2018 00:05
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