Lancaster EPrints

Exploring the principles of market segmentation

Tonks, D G (1998) Exploring the principles of market segmentation. In: The CIM Handbook of Strategic Marketing. Butterworth-Heinemann, Oxford, pp. 103-120. ISBN 0750626135

Full text not available from this repository.
Item Type: Contribution in Book/Report/Proceedings
Departments: Lancaster University Management School > Marketing
ID Code: 46048
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:55
Refereed?: No
Published?: Published
Last Modified: 04 Jan 2018 18:55
Identification Number:

Actions (login required)

View Item