Exploring the principles of market segmentation

Tonks, D G (1998) Exploring the principles of market segmentation. In: The CIM Handbook of Strategic Marketing. Butterworth-Heinemann, Oxford, pp. 103-120. ISBN 0750626135

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Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/learningandpedagogical
Subjects:
?? LEARNING AND PEDAGOGICAL ??
ID Code:
46048
Deposited By:
Deposited On:
11 Jul 2011 19:55
Refereed?:
No
Published?:
Published
Last Modified:
21 Nov 2022 13:56