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Brand choice modelling: the key to consumer research

Greig, I (1998) Brand choice modelling: the key to consumer research. In: Brand Choice Modelling, ESOMAR, Monograph Series, 5. European Society of Opinion and Market Research, Amsterdam, pp. 7-26. ISBN 9283112806

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Item Type: Contribution in Book/Report/Proceedings
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ID Code: 46037
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:55
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:23
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URI: http://eprints.lancs.ac.uk/id/eprint/46037

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