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Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market

Greig, I (1998) Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market. In: Brand Choice Modelling, ESOMAR, Monograph Series, 5. European Society of Opinion and Market Research, Amsterdam, pp. 191-213. ISBN 9283112806

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Item Type: Contribution in Book/Report/Proceedings
Subjects: UNSPECIFIED
Departments: UNSPECIFIED
ID Code: 46036
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:55
Refereed?: No
Published?: Published
Last Modified: 26 Jul 2012 22:23
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/46036

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