Greig, I (1998) Brand loyalty and equity: attitudinal measures from a brand choice model of a durables market. In: Brand Choice Modelling, ESOMAR, Monograph Series, 5. European Society of Opinion and Market Research, Amsterdam, pp. 191-213. ISBN 9283112806
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| Item Type: | Contribution in Book/Report/Proceedings |
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| Subjects: | UNSPECIFIED |
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| Departments: | UNSPECIFIED |
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| ID Code: | 46036 |
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| Deposited By: | ep_importer_pure |
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| Deposited On: | 11 Jul 2011 20:55 |
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| Refereed?: | No |
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| Published?: | Published |
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| Last Modified: | 26 Jul 2012 22:23 |
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| Identification Number: | |
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| URI: | http://eprints.lancs.ac.uk/id/eprint/46036 |
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