Hassan, L M and Walsh, G and Shiu, E and Hastings, G and Harris, F (2007) Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states. Journal of Advertising, 36 (2). pp. 15-31.Full text not available from this repository.
|Journal or Publication Title:||Journal of Advertising|
|Departments:||Lancaster University Management School > Marketing|
|Deposited On:||11 Jul 2011 19:39|
|Last Modified:||17 Sep 2013 18:00|
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