Hassan, L M and Walsh, G and Shiu, E and Hastings, G and Harris, F (2007) Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states. Journal of Advertising, 36 (2). pp. 15-31.
Full text not available from this repository.| Item Type: | Article |
|---|---|
| Journal or Publication Title: | Journal of Advertising |
| Subjects: | UNSPECIFIED |
| Departments: | Lancaster University Management School > Marketing |
| ID Code: | 45861 |
| Deposited By: | ep_importer_pure |
| Deposited On: | 11 Jul 2011 19:39 |
| Refereed?: | Yes |
| Published?: | Published |
| Last Modified: | 26 Jul 2012 19:23 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/45861 |
Actions (login required)
| View Item |
