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Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states.

Hassan, L M and Walsh, G and Shiu, E and Hastings, G and Harris, F (2007) Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states. Journal of Advertising, 36 (2). pp. 15-31.

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Item Type: Article
Journal or Publication Title: Journal of Advertising
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 45861
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:39
Refereed?: Yes
Published?: Published
Last Modified: 09 Apr 2014 22:37
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45861

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