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Segmentation in social marketing: insights from the EU's antismoking campaign.

Walsh, G and Hassan, L M and Shiu, E and Andrews, C and Hastings, G (2010) Segmentation in social marketing: insights from the EU's antismoking campaign. European Journal of Marketing, 44 (7/8). pp. 1140-1165. ISSN 0309-0566

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Item Type: Article
Journal or Publication Title: European Journal of Marketing
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 45850
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:39
Refereed?: Yes
Published?: Published
Last Modified: 09 Apr 2014 22:37
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45850

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