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A multi-country assessment of the long-term orientation and scale

Hassan, L M and Shiu, E and Walsh, G (2011) A multi-country assessment of the long-term orientation and scale. International Marketing Review, 28 (1). pp. 81-101.

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Item Type: Article
Journal or Publication Title: International Marketing Review
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 45844
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:39
Refereed?: Yes
Published?: Published
Last Modified: 09 Apr 2014 22:37
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45844

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