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Understanding how to achieve competitive advantage through regulatory fit:a meta-analysis

Grewal, Dhruv and Motyka, Scott and Puccinelli, Nancy M. and Roggeveen, Anne L. and Daryanto, Anto and de Ruyter, Ko and Wetzels, Martin (2011) Understanding how to achieve competitive advantage through regulatory fit:a meta-analysis. Marketing Science Institute Research Report. pp. 10-117.

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Item Type: Article
Journal or Publication Title: Marketing Science Institute Research Report
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 45808
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:38
Refereed?: Yes
Published?: Published
Last Modified: 04 Dec 2013 09:41
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45808

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