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Toward a model of franchisee entrepreneurship

Dada, O and Watson, A and Kirby, D (2012) Toward a model of franchisee entrepreneurship. International Small Business Journal, 30 (5). 559–583. ISSN 0266-2426

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    Abstract

    This study provides a deeper understanding of the relevance of the entrepreneurship phenomenon to the franchisee context. A number of studies have echoed that the franchisee plays an important role in the generation of new ideas and innovations for the franchise system but we still do not know how franchisees maximize their entrepreneurial behaviors without jeopardizing the desires for standardization and uniformity, which are building blocks of franchising. We address this research question, using evidence from multiple case studies of UK-based franchisees. The study reveals patterns that were used to develop a theoretical model, which demonstrates the utilization of different forms of formal franchisee networks for maximization of entrepreneurial behaviors through acquisition of relational and informational capital, intra-system competition, and franchisee learning. This study extends the literature on franchising and entrepreneurship, and offers important managerial implications for practitioners. Future research directions are discussed.

    Item Type: Article
    Journal or Publication Title: International Small Business Journal
    Uncontrolled Keywords: entrepreneurial behaviors ; formal internal networks ; franchisees ; standardization
    Subjects: H Social Sciences > HF Commerce
    Departments: Lancaster University Management School > Institute for Enterprise & Entrepeneurial Development (IEED)
    ID Code: 45788
    Deposited By: ep_importer_pure
    Deposited On: 11 Jul 2011 19:38
    Refereed?: Yes
    Published?: Published
    Last Modified: 19 Dec 2013 15:17
    Identification Number:
    URI: http://eprints.lancs.ac.uk/id/eprint/45788

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