Daryanto, A and de Ruyter, K and Wetzels, M and Patterson, P (2010) Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting. Journal of the Academy of Marketing Science, 38 (5(5)). pp. 604-616.
Full text not available from this repository.| Item Type: | Article |
|---|---|
| Journal or Publication Title: | Journal of the Academy of Marketing Science |
| Subjects: | UNSPECIFIED |
| Departments: | Lancaster University Management School > Marketing |
| ID Code: | 45738 |
| Deposited By: | ep_importer_pure |
| Deposited On: | 11 Jul 2011 19:37 |
| Refereed?: | Yes |
| Published?: | Published |
| Last Modified: | 26 Jul 2012 19:21 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/45738 |
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