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Getting a discount or sharing the cost? The influence of regulatory fit on consumer responses in private health insurance policies

Daryanto, A and de Ruyter, K and Wetzels, M (2010) Getting a discount or sharing the cost? The influence of regulatory fit on consumer responses in private health insurance policies. Journal of Service Research, 13 (2). pp. 153-167.

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Item Type: Article
Journal or Publication Title: Journal of Service Research
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 45737
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:37
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:21
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45737

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