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The influence of regulatory focus on the interpretation of verbal versus numerical probabilistic information.

Daryanto, A (2010) The influence of regulatory focus on the interpretation of verbal versus numerical probabilistic information. Advances in Consumer Research, 37. p. 782. ISSN 0098-9258

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Abstract

This research examines the link between regulatory focus and people's interpretation of verbal versus numerical probabilistic. Our study shows that people's goals associated with regulatory focus influence the interpretation of verbal versus numerical uncertainty information. The findings indicate regulatory fit occurs when prevention focus is matched with numerical information, whereas no fit effect occurs when promotion focus is matched with verbal information. Our study reveals that people in fit effect assign more values to an advocated program and show a higher motivation to engage in the program.

Item Type: Article
Journal or Publication Title: Advances in Consumer Research
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 45736
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:37
Refereed?: Yes
Published?: Published
Last Modified: 08 Aug 2013 11:27
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45736

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