Daryanto, A (2010) The influence of regulatory focus on the interpretation of verbal versus numerical probabilistic information. Advances in Consumer Research, 37. p. 782. ISSN 0915-5524Full text not available from this repository.
This research examines the link between regulatory focus and people's interpretation of verbal versus numerical probabilistic. Our study shows that people's goals associated with regulatory focus influence the interpretation of verbal versus numerical uncertainty information. The findings indicate regulatory fit occurs when prevention focus is matched with numerical information, whereas no fit effect occurs when promotion focus is matched with verbal information. Our study reveals that people in fit effect assign more values to an advocated program and show a higher motivation to engage in the program.
|Journal or Publication Title:||Advances in Consumer Research|
|Departments:||Lancaster University Management School > Marketing|
|Deposited On:||11 Jul 2011 19:37|
|Last Modified:||18 Nov 2015 09:39|
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