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The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s

Piercy, N and Alexander, N S (1988) The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. The Service Industries Journal, 8 (2). pp. 155-175. ISSN 0264-2069

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Item Type: Article
Journal or Publication Title: The Service Industries Journal
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 45733
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:37
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:20
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45733

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