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Benefits and barriers of product augmentation: retailers and financial services

Colgate, M and Alexander, N S (2002) Benefits and barriers of product augmentation: retailers and financial services. Journal of Marketing Management, 18 (1-2). pp. 105-123. ISSN 0267-257X

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Item Type: Article
Journal or Publication Title: Journal of Marketing Management
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 45700
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:36
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:20
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45700

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