Colgate, M and Alexander, N S (2002) Benefits and barriers of product augmentation: retailers and financial services. Journal of Marketing Management, 18 (1-2). pp. 105-123. ISSN 0267-257X
Full text not available from this repository.| Item Type: | Article |
|---|---|
| Journal or Publication Title: | Journal of Marketing Management |
| Subjects: | UNSPECIFIED |
| Departments: | Lancaster University Management School > Marketing |
| ID Code: | 45700 |
| Deposited By: | ep_importer_pure |
| Deposited On: | 11 Jul 2011 19:36 |
| Refereed?: | Yes |
| Published?: | Published |
| Last Modified: | 26 Jul 2012 19:20 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/45700 |
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