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Relationship development in international retail franchising: case study evidence from the UK fashion sector

Doherty, A M and Alexander, N S (2004) Relationship development in international retail franchising: case study evidence from the UK fashion sector. European Journal of Marketing, 38 (9/10). pp. 1215-1235. ISSN 0309-0566

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Item Type: Article
Journal or Publication Title: European Journal of Marketing
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 45697
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:36
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:20
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45697

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