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Multicultural perspectives in customer behaviour

Piacentini, M G and Cui, C (2010) Multicultural perspectives in customer behaviour. Journal of Marketing Management, 26 (11, 12). pp. 993-1004. ISSN 0267-257X

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Item Type: Journal Article
Journal or Publication Title: Journal of Marketing Management
Departments: Lancaster University Management School > Marketing
ID Code: 45651
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:35
Refereed?: Yes
Published?: Published
Last Modified: 10 Apr 2018 04:04
Identification Number:

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