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Networking under uncertainty: concepts and research agenda

Ford, D and Mouzas, S (2010) Networking under uncertainty: concepts and research agenda. Industrial Marketing Management, 39 (6). pp. 956-961. ISSN 0019-8501

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Abstract

This paper has two aims: Firstly, to develop the interpretation of business management as a process of 'networking' between companies by relating networking to the concepts of managerial uncertainties and abilities. Secondly, to suggest some areas of potential research that arise from the view of management as networking under uncertainty. The paper builds on the Activities, Actors, Resources (ARA) structure (Håkansson & Snehota 1995) and the Model of Managing in Business Networks (Håkansson et al., 2009) and interprets business interaction as a problem-coping process that involves a set of choices for interacting actors within particular business relationships that are unique in time and space. The paper then relates these choices to the uncertainties and abilities of interacting counterparts.

Item Type: Article
Journal or Publication Title: Industrial Marketing Management
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 45638
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:35
Refereed?: Yes
Published?: Published
Last Modified: 09 Apr 2014 22:35
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45638

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