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The truth is out there! How external validity can lead to better marketing decisions

Rogers, G and Soopramanien, D G R (2009) The truth is out there! How external validity can lead to better marketing decisions. International Journal of Market Research, 51 (2). pp. 163-180.

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Item Type: Article
Journal or Publication Title: International Journal of Market Research
Subjects:
Departments: Lancaster University Management School > Management Science
ID Code: 45300
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:30
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:14
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45300

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