Rogers, G and Soopramanien, D G R (2009) The truth is out there! How external validity can lead to better marketing decisions. International Journal of Market Research, 51 (2). pp. 163-180.
Full text not available from this repository.| Item Type: | Article |
|---|---|
| Journal or Publication Title: | International Journal of Market Research |
| Subjects: | UNSPECIFIED |
| Departments: | Lancaster University Management School > Management Science |
| ID Code: | 45300 |
| Deposited By: | ep_importer_pure |
| Deposited On: | 11 Jul 2011 19:30 |
| Refereed?: | Yes |
| Published?: | Published |
| Last Modified: | 26 Jul 2012 19:14 |
| Identification Number: | |
| URI: | http://eprints.lancs.ac.uk/id/eprint/45300 |
Actions (login required)
| View Item |
