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Marketing mobile futures: assembling constituencies and narrating compelling stories for an emerging technology

Simakova, E and Neyland, D R (2008) Marketing mobile futures: assembling constituencies and narrating compelling stories for an emerging technology. Marketing Theory, 8 (1). pp. 91-116. ISSN 1470-5931

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Item Type: Article
Journal or Publication Title: Marketing Theory
Subjects:
Departments: Lancaster University Management School > Organisation, Work & Technology
ID Code: 45221
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:28
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:13
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45221

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