Marketing mobile futures: assembling constituencies and narrating compelling stories for an emerging technology

Simakova, E and Neyland, D R (2008) Marketing mobile futures: assembling constituencies and narrating compelling stories for an emerging technology. Marketing Theory, 8 (1). pp. 91-116. ISSN 1470-5931

Full text not available from this repository.
Item Type:
Journal Article
Journal or Publication Title:
Marketing Theory
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? MARKETINGDISCIPLINE-BASED RESEARCH ??
ID Code:
45221
Deposited By:
Deposited On:
11 Jul 2011 18:28
Refereed?:
Yes
Published?:
Published
Last Modified:
16 Sep 2023 00:34