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Relationship marketing and retailing: comfortable bedfellows?

Pressey, A D and Mathews, B P (1998) Relationship marketing and retailing: comfortable bedfellows? International Journal of Customer Relationship Management, 1 (1). pp. 39-53.

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Item Type: Article
Journal or Publication Title: International Journal of Customer Relationship Management
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 45184
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:28
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:13
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45184

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