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Are cultural differences overrated?

Pressey, A D and Selassie, H G (2003) Are cultural differences overrated? Journal of Consumer Behaviour, 2 (4). pp. 354-368.

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Item Type: Article
Journal or Publication Title: Journal of Consumer Behaviour
Departments: Lancaster University Management School > Marketing
ID Code: 45182
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:28
Refereed?: Yes
Published?: Published
Last Modified: 07 Jan 2015 16:40
Identification Number:

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