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Are cultural differences overrated?

Pressey, A D and Selassie, H G (2003) Are cultural differences overrated? Journal of Consumer Behaviour, 2 (4). pp. 354-368.

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Item Type: Article
Journal or Publication Title: Journal of Consumer Behaviour
Subjects: UNSPECIFIED
Departments: Lancaster University Management School > Marketing
ID Code: 45182
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:28
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:12
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/45182

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