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A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study

Ryan, A and Fahy, J (2003) A relationship marketing perspective on the sponsorship of the arts in Ireland: a Galway arts festival-Nortel networks case study. Irish Marketing Review, 16 (1). pp. 31-42.

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Item Type: Article
Journal or Publication Title: Irish Marketing Review
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44940
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:24
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:09
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/44940

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