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Business customers' behaviour - a challenge for the relationship marketing concept?

Blois, K J (2007) Business customers' behaviour - a challenge for the relationship marketing concept? Academy of Management Journal, 1 (1). pp. 41-57. ISSN 0001-4273

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Item Type: Article
Journal or Publication Title: Academy of Management Journal
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44834
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:22
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:08
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/44834

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