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Market orientation emphases: an exploration of macro, meso and micro drivers

Mason, K and Harris, L C (2006) Market orientation emphases: an exploration of macro, meso and micro drivers. Marketing Intelligence and Planning, 24 (6). p. 552. ISSN 0263-4503

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Item Type: Article
Journal or Publication Title: Marketing Intelligence and Planning
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44823
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:22
Refereed?: Yes
Published?: Published
Last Modified: 26 Jul 2012 19:08
Identification Number:
URI: http://eprints.lancs.ac.uk/id/eprint/44823

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